Top tips for creatives on Instagram – by Avocado Social

Are you using Instagram to its full potential? It can be a fantastic way to reach new customers, network with other creatives and connect with suppliers.

There are over 16 million users of the app in the UK and it offers amazing opportunities for small creative businesses to tell their colourful and interesting stories. Here’s 5 top tips for creatives using Instagram:

1 – Establish your style

You should view Instagram like a shop window. The last 9 images you uploaded are going to the first thing people see when they click to view your profile, so you want to make sure that represent your correctly and show off your wonderful products.

Many creative companies use a very consistent style on Instagram, which is a winning tactic for standing out in the busy network. You could choose to only feature one style of photo, or you could stick to very consistent colours that accurately reflect your branding for instance.

A sure fire way to make your Instagram account pop is to use bright coloured background on each of your photos  This is something that Brighton based designers Hello Hello Do Do does very well, featuring colours background that fit with their logo colours.  

Hello DoDo Instagram

Product photographer Holly Booth is very good at styling her photos to include other props and furniture which complement the items she photographs. Succulents, plants, light coloured furniture and wooden surfaces always go down well on Instagram!

Holly Booth Photography Instagram

2- Show your personality

We love the Chatty Feet Instagram account, which is a fun feed of sock selfies! Guaranteed to make you giggle, the photos and captions really show off the tongue in cheek personality of the brand.

Chatty Feet Instagram

3 – Experiment with Instagram’s new features

Boomerang, Stories, Hyperlapse! There’s so much to choose from to be a little more creative with your images. We are really enjoying seeing makers and designers getting creative with this new functionality, and one that particularly stands out is Ben the Illustrator. Lots of funky doodles and clever creations!

Ben The Illustrator Instagram Stories

4 – Don’t forget to use hashtags!

Although they are the prettiest of things, hashtags really do get your content out to new audiences. You can actually use up to 30 per post. Some of our favourites are: #mycreativebiz #makersgunnamake #creativelifehappylife # #handmadegifts #handmadewithlove. Take a look at what other’s are using, and search for related hashtags for even more inspiration within Instagram. You can pop the hashtags in the comments if you like, as our favourite biscuitty designer Nikki McWilliams does.

Nikki McWilliams Instagram Tips


5 – Tag other accounts

There must be some other creative businesses on Instagram that you admire, work with, or like to support. If so, why not talk about them on Instagram? You could share a picture of you using their products or designs, or even share one of their photos on your feed. This gives you an opportunity to tag them, and get their attention! You never know, this could lead to an interesting collaboration, or at the very least a new follower! We like how Letterbox Lane did this in the post below:

Letter box lane Instagram tagging

This blog was written by friend of Blog & Buy Sale, Alison Battisby founder of social media consultancy Avocado Social. To find out more about Avocado Social’s social media training and coaching, visit | Instagram : avocadosocial