What an incredible event! From the start I was greeted with a big smile from one of the Chiswick Talks Business team and a lovely name badge. The networking was in full flow, but what was great was there were lots of stalls showcasing the Chiswick Small businesses so lots to look at and people to start conversations with, which helps when you turn up solo.
The billing was jam packed.
Paula from Marketing Vision kicked things off with a really easy to follow, informative walk through on how to put together a marketing plan. It was really well focused to the audience and filled with loads of great tips on how to boost sales on the run up to Christmas. My favourite easy wins were changing your categories on your online shop for better usability and searching at Christmas,”gifts for mums, gifts for the girlfriend…and Under £10 etc”. Offering one off days of free shipping & free gift wrapping to win over that wavering sale and make sure you are focusing on your target audience when promoting on social & online.
Alison from Avocado Social shared her wisdom on not spreading yourself too thin, and making sure you focus your social media on three platforms that you feel comfortable with.
She reminded us to establish a good voice, and keep it fun as well as making sure you get involved in weekly trends, like #mondaymotivation as it gives you great content and helps people to find your content!
We’re also going to try out our first BlogAndBuySale Boomerang of the back of Alison’s good word, so keep your eyes peeled for that!
Michelle Ovens MBE, Founder and Director of Small Business Saturday UK hosted a panel discussion and shared ways to use the Small Business Saturday campaign to ‘boost your business’.
I was really impressed by the passionate Small Business Saturday team, and we have got the 3rd of December in the diary now to make sure we get involved with. Sounds like a fab initiative about promoting & supporting the independent – which is what we’re all about!
Cath Kidston closed the evening like a star. She spoke warmly, passionately and honestly for her love of design and the fact that she is an absolute work a holic!
She told the story of how she started, “I always relied of talking to people and word of mouth, there was no internet” how she never wanted to be rich, “I just wanted to design and have enough to pay the mortgage”
And shared tips on making sure she kept it all visual and close to the business, as it’s so key that you know your customer – even at the top.
What a great event, I’ll definitely be attending the next one!